Supplemental health insurance products are designed to protect you against unforseeable risks, and/or to help you pay for ongoing and predictable expenses.

These are known as 'living benefits', because they provide benefits to you while you are alive - financial protection, peace of mind, and top quality medical advice, advocacy and support when you or a family member gets sick or injured and you need to navigate through the provincial health-care system.

The role of any financial advisor is to help you to understand why and how you can purchase financial products to help you in the event that either: 1) something bad happens; or 2) nothing bad happens.

When something 'bad' does happen, it will be easier for yourself and/or your family to get through if you have insurance that helps alleviate the situation.

That can mean either life insurance, or one of the living benefit insurance plans described below that provides a financial benefit (i.e. critical illness or disability insurance), or medical advice and recovery support that you won't receive from your provincial health-care system (i.e. Best Doctors insurance).

If nothing unexpectedly 'bad' ever happens, you're lucky.

You'll cruise along all the way to retirement in perfect health and then? Hopefully, your financial advisor was helping you to understand why you need to save money, and which financial products could help your savings grow in a way that matches your risk tolerance. Most financial advisors specialize in investment products because they make good money for themselves doing that - but they often leave you to your own to make good decisions about health and travel insurance.

BestQuote specializes in health and travel insurance products that are often overlooked by most investment advisors - because having good health and travel insurance can help your well intended retirement plans stay on track if something unlucky happens. And 'stuff' happens. Your health is your wealth. The Canadian health-care system is far from perfect, and acquiring your own health insurance can play a critical role in helping you to bounce back from an unexpected setback.

We know that health care is changing. A multi-tier system does exist in Canada, whether we like to admit it or not. Actually, its a too-tier system (too bad for you if you get the wrong tier), and there's many new forms of health services available either through your government health insurance plan, or outside of that through private coverage.

Health insurance in Canada is changing. Stay informed, and get the coverage that can help you financially and emotionally recover from any health set back.